New Age Marketing and Promotions 


Digital marketing simply means delivering your advertisement through digital media, such as social media (Instagram, Facebook, Twitter, etc.), web applications, email, search engines (Google, Baidu, etc.), websites, YouTube or any other mode.

There are several ways to market the content, however. Following are most popular content:

1. Email Marketing

2. Social Media Marketing

3. Content Marketing

4. Pay-per-click Advertisements (PPC)

5. Search Engine Optimization (SEO)

6. Search Engine Marketing (SEM)

7. Affiliate Marketing

  1. 1. Email Marketing: Yet strangely the place did not seem crowded. I’m not sure if it was the sheer size of the place, or whether the masses congregated in one area and didn’t venture far from the main church, but I didn’t feel overwhelmed by tourists in the monastery.

2. Social Media Marketing

Using social media paid advertisement, your business event or product can reach unknown people who are interested in your product or services.

3. Content marketing

It is a powerful tool to spread your expertise through various online channels and to reach out to customers.

4. Pay-per-click advertising (PPC)

It’s a digital marketing model where you opt for paying for an advertisement after it is clicked on a web page. You pay for each visitor who visits your website by clicking on such an ad. This is usually done through search engines, where users are searching for a product.

5. Search Engine Optimization (SEO)

This model also works with search engines. A specialist will collect data, analyse it, and implement changes to the website so it is optimized for search engines. These efforts are aimed at bringing the website to the top of the search results to gain more visibility.

Unlike SEM, this is an organic growth.

6. Search Engine Marketing (SEM)

The businesses pay for advertisements on search engines such as Google, Bing, or Yahoo to gain an access to the online market through Search Engine Results Pages (SERP). This leads to brand visibility and conversion.

7. Affiliate Marketing

An affiliate may be an influencer or a user who earns every time someone buys through the item they refer.

The businesses associate with influencers or users and offer them a share of sale revenue every time someone buys using their promotion code, which is linked for promoting or referring or mentioning a product.

The importance of promotions is attributed to the following reasons:

  1. Indirectly influence the customer into making a choice
  2. Creating a edge over the competitors
  3. Create a momentum for a product
  4. Encourage customers to buy
  5. Change the perception when launching a new product in the market
  6. Create visibility and brand recall

Irrespective of budget or expertise, the advertising cannot be effective without understanding the gap between the client offerings and customers’ requirements.

Despite the many benefits of promotions and marketing, the action cannot compensate for ineffective marketing or a poor product. Promotions in Hong Kong are not a guarantee to reverse a diminishing sales trend or development of powerful brand loyalty.

Useful Resources

International Desi

International Desi offers one-stop-solution for all content and marketing needed.


Search engine optimization and search engine marketing

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